Advertising campaign with Fabio Cannavaro for Stream.
Advertising campaign with Alessandro Nesta for Play Station.
Management of brand identity (creation, of the logo, website in Italian and English and app). Planning, creating and managing his Twitter account. Assistance in the planning of interviews and marketing initiatives. Identification of possible partner companies. Management of his personalized SkyBox at the Juventus Stadium.
Creation and consolidation of relations with sponsors (i.e Electronic Arts) and with the Club for shared marketing initiatives.